Trystine Payfer joined Venture Strategic in the 4th Quarter of 2017 with a broad base of experience in communications, media, political strategy and public policy from the private and public sectors.
As an Associate for Communications and Media, Ms. Payfer assists with the management and execution of communications and marketing initiatives for corporate, public agency and political clientele providing content development and operational support to the creative team. She coordinates the monitoring of market/industry trends and consumer feedback to be able to effectively adjust campaigns accordingly with the team.
Prior to joining Venture Strategic, Ms. Payfer was a Customer Service Officer for the Marketing and Public Relations team with Omega Events directing strategies and logistics for some of the world’s largest names in Jazz, Blues, and Rock n’ Roll for their successfully run festivals and concerts all ranging from 1,000 – 20,000 attendees.
Ms. Payfer has also served as a team member with ClubCorp providing customer support for two of its southern California-based private member-only clubs.
Additionally, Ms. Payfer served as Legislative Assistant for two California State Legislators in the State Capitol where she conducted legislative analysis and research. She also developed communications strategies and tactics including talking points, briefing updates, fact sheets, bill drafts, co-author requests, and resolutions to advance the public policy agendas of each state legislator.